Modular Food™ by Joia is has been an exercise in creating imagery that illustrates just how simple, cool and fun it can be to evolve multiple dishes from a few base products.  Joia™ is a new Hudson Valley-based company with a mission to bring locally-sourced and produced, hand-cut, slow cooked foods back to the table again. This 1+2=3 project was designed using loads of graphic food imagery to illustrate just how easy it is to work with Joia™ through its website and collateral materials. Whether heated and eaten as they are or used to innovate new dishes, Joia Modular Meals™ save hours of sourcing, preparing and cooking whole ingredients into healthy and delicious meals.

To learn more about Modular Food™ by Joia™, visit: www.joiafoods.com

Styled and shot for Chef and Restaurateur Marcello Russodivito’s new cookbook due June 2011, this patriotic rigatoni dish with deliciously paired sauces was created in celebration of the year 2011 – Italy’s 150th Anniversary of unity as a country.

A humble yet luscious pasta dish typical from central Italy. Composed of a few simple elements, it requires quality ingredients and skillful care to become a true delicacy.

No doubt it is packed with calories, fat an cholesterol. Get over it. Nobody is perfect. It is just fine if you enjoy it occasionally and in moderation as one very tasty and satisfying course on a multi-course meal, in which case you can plan to serve 6 or even more small portions out of one pound of pasta.

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