zlife cookbook shoot










A new round of photography for Joia Foods.
All Natural soups, bases and broths Slow Cooked using Local Ingredients from the Hudson Valley.
These truly outstanding food products, frozen in 24oz container, can be delivered directly to your home/office all the way down to NYC or can be purchased at selected farmers markets in the Hudson Valley including Adam’s Fairacre Farms in Kingston New York and Honest Weight Food Co Op in Albany, NY.
Enjoy them “as is” just reheated on top of the stove or in the microwave, or use them as a foundation to create amazing meals that carry all the same qualities as if you would have cooked everything yourselves from scratch, using top quality fresh ingredients.
Save hours of preparation and slow cooking, without compromising on flavor and nutrition.
Master chef and food photographer and stylist Francesco Tonelli has been very busy on a lot of new projects. Below is an image from Food, Family and Friends,a cookbook he has been shooting for actor Stanley Tucci to be published at the end of the year. Tonelli did all photography and styling.
By Jennifer Kilberg
Photographer Francesco Tonelli has really shown a different approach to food. He is able to not only showcase food in still life, but capture the process from raw to cooked in motion. You can see his motion reels on his website, in which he truly treats food as a moving object.
Francesco is not just a food photographer. He’s also a master chef and a food stylist. Born and raised in Italy, Tonelli has cooked in kitchens throughout Europe, was a R&D Chef and Food Stylist for La Cucina Italiana in Milan, and worked as an Associate Professor in Culinary Arts at The Culinary Institute of America in Hyde Park, NY.
For the past decade, Francesco has used his professional experience as a platform to interact with food experts and creative professionals at a new level. He has successfully stepped behind the camera, taking full charge of the design, styling and photography of food on set.